CBS & TWC mend fences in time for NFL season. CBS shows to air again tonight.

CBS Time Warner Cable agreement blackout somegadgetguy television distribution tvIn a move which I’m sure was shocking to no one, CBS and Time Warner found a way to set aside their insurmountable differences to work out an agreement JUST in time for the start of the NFL season. How fortuitous. I mean that’s just really good timing on their part.

CBS content should begin airing again for TWC subscribers starting tonight, around 6pm in fact. My DVR is very much looking forward to this reunification, and now I might finally find out how that Ted guy met the mother of his children.

In all seriousness however, details on the agreement are scarce, most likely to avoid any company overly losing face in the marketplace. This way both can turn to their customers and claim a victory.

This fight really has underscored a broader topic in telecommunications and media distribution. As networks pay more for content like airing NFL games, what rights and responsibilities do they have in broadcasting that content? To recoup their costs, where should they be allowed to display that content, and what influence should Cable and Satellite companies have over their ability to negotiate these deals? It’s a complicated dance.

We’ve seen a lot of consumer desire, especially among “cable cutters” to see offerings like HBO Go sold as a standalone web property like Netflix. Cable packages never brought us that dream of à la carte channel pricing, but a company like CBS might be able to make an end run around traditional distribution to serve customers directly. Though I’m sure Comcast, TWC, Verizon, etc loathe the idea of becoming “dumb pipes” to funnel competing content.

While I’m happy to have CBS back on my cable, this is just the beginning of a much larger conflict for viewers.

Is it weird to anyone else that both companies use an eye in their logo? Just me? Full CBS press release after the jump.

CBS CORPORATION AND TIME WARNER CABLE REACH CONTENT CARRIAGE AGREEMENT

Deal Includes Retransmission Consent for CBS Owned Stations and Carriage of Showtime, CBS Sports Network and Smithsonian Channel

Programming to Resume by 6 PM, ET Today

NEW YORK- September 2, 2013 – CBS Corporation (NYSE: CBS.A and CBS) and Time Warner Cable and Bright House Networks have reached an agreement for carriage of CBS owned stations on Time Warner Cable systems across the country, as well as Showtime Networks, CBS Sports Network and Smithsonian Channel, it was announced today by representatives for the companies. Programming on all networks will resume at 6:00 PM, ET today.  Though specific terms of the deal are not being disclosed, the agreement includes retransmission consent, as well as Showtime Anytime and VOD, for CBS stations on Time Warner Cable systems in New York (WCBS and WLYW), Los Angeles (KCBS and KCAL) and Dallas (KTVT and KTXA.)

About CBS Corporation

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company that creates and distributes industry-leading content across a variety of platforms to audiences around the world. The Company has businesses with origins that date back to the dawn of the broadcasting age as well as new ventures that operate on the leading edge of media. CBS owns the most-watched television network in the U.S. and one of the world’s largest libraries of entertainment content, making its brand – “the Eye” – one of the most recognized in business. The Company’s operations span virtually every field of media and entertainment, including cable, publishing, radio, local TV, film, outdoor advertising, and interactive and socially responsible media. CBS’s businesses include CBS Television Network, The CW (a joint venture between CBS Corporation and Warner Bros. Entertainment), Showtime Networks, CBS Sports Network, TVGN (a joint venture between CBS Corporation and Lionsgate), Smithsonian Networks, Simon & Schuster, CBS Television Stations, CBS Radio, CBS Outdoor, CBS Television Studios, CBS Global Distribution Group (CBS Studios International and CBS Television Distribution), CBS Interactive, CBS Consumer Products, CBS Home Entertainment, CBS Films and CBS EcoMedia. For more information, go to www.cbscorporation.com.

About Time Warner Cable

Time Warner Cable Inc. (NYSE: TWC) is among the largest providers of video, high-speed data and voice services in the United States, connecting more than 15 million customers to entertainment, information and each other. Time Warner Cable Business Class offers data, video and voice services to businesses of all sizes, cell tower backhaul services to wireless carriers and managed and outsourced information technology solutions and cloud services.  Time Warner Cable Media, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions. More information about the services of Time Warner Cable is available atwww.twc.com, www.twcbc.com andwww.twcmedia.com.

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