IFA 2013: Sony delivers on Cyber-Shot QX10 and QX100 bolt on Camera Lenses – UPDATED

sony qx10 white camera accessory android ios cyber-shot somegadgetguySo many different tactics to improving mobile photography. Galaxy Cameras and Nokia Lumias wow us with their photo and video quality, but often come at the expense of additional bulk. Sometimes you just want to keep your phone as slim as possible, but want the option of a good camera when you need it. That’s literally Sony’s new approach for their pair of camera attachments the QX10 and QX100.

The QX10 is a 1/2.3″ point and shoot style 18.9MP CMOS image sensor with a 10X optical zoom. Lens aperture is a little on the slow side at f3.3, but Steady Shot image stabilization is included to help with low light sensitivity and motion blur.  The QX10 is available for pre-order for $249.99.

sony qx100 camera accessory android ios cyber-shot somegadgetguyThe QX100 is a step up, and includes a 1″ 20MP CMOS sensor. That’s roughly one third the size of an APS-C SLR sensor, which is HUGE for a phone accessory. You lose out on some zoom range, only a 3.6X zoom, but you make up for it with a light absorbing f1.8 max aperture and Steady Shot. This thing should be a low light monster. Pre-order price is $499.99.

Both attachments feature NFC+WiFi pairing, a really novel solution for combining this type of hardware to compatible phones. Currently Sony’s site only shows the Xperia Z as a compatible handset, yet the footnotes claim they’re “Compatible with virtually all iOS and Android smartphones. Smartphone case or protective cover may prevent attachment”.

This is an interesting approach to product engagement. The more open it is, the more likely consumers will play with Sony gear, and hopefully we’ll see more mindshare for Sony phones moving forward.

Full spec sheets for QX100 and QX10.

UPDATE

That was fast folks! The QX10 and QX100 are both already available for pre-order on Amazon. Get shooting folks!

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