Well Qualcomm. The one piece of advice I might give is to not announce your new smartwatch at the EXACT same time as a Samsung press event. That said, with Toq they are launching an interesting alternative to the other smartwatches we’ve seen so far.
First off the display uses Qualcomm’s Mirasol tech which reflects light around it to enhance view-ability. Not using a traditional backlight should also reduce power consumption, a nice side effect for a gadget which should last all day and all night with you.
Unlike the Galaxy Gear, Toq will be compatible with every Android handset using 4.0.3 or higher through their Toq app in the Play store. The idea here is for sleek simplicity and at a glance functionality instead of Samsung’s approach which is almost a proper phone replacement. Toq will have simple controls for interacting with notifications and controlling apps like music playback. Plus you’ll have the ability to see caller ID to accept or reject in coming calls. No other buttons or controls. Qualcomm is keeping this set up simple.
As an optional accessory, Toq can pair with a set of truly wireless bluetooth headsets. No cable or band connecting right ear and left ear any more, these are truly wireless. They link up and are controlled through Toq for all your audio needs.
A wireless charging base comes with Toq which can also juice up the bluetooth headsets. Again, simple and clean presentation, Toq looks like any other watch in a nice stand or case even when charging. No “geeky” cables or flaps hiding USB ports. Hopefully his should mean decent water resistance.
Lastly, and perhaps most importantly, this is one of Qualcomm’s first forays into the consumer space as its own brand. The techiest of folks might know which phones use Qualcomm internals, but few consumers probably have Qualcomm on their radar. This is a big step for a company which formerly operated in a somewhat “behind the scenes” fashion, and will likely be the beginning, the first product in a chain of future releases as they try to form relationships with consumers directly.
More info on the official Toq site, and intro video below.