Appropriately, Twitter announces IPO with a Tweet

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What else would you have expected?

The long rumored Twitter IPO looks like it might be happening. Now the dance of managing expectations begins. They need to drum up excitement about their public offerings, but they can’t go overboard like Facebook. It’s an extremely delicate balance. How do you get investors to open their wallets without getting them overly hyped up. We’ll see if Twitter can figure out the formula where other services have faltered.

Fittingly, they announced this long anticipated industry news with a tweet: