I love watching companies actually compete.
T-Mobile is our little-engine-that-could fourth place carrier, and over the last year they almost got bought by AT&T. When that fell through we’ve seen a plucky little organization work to really shake up how we buy smartphones and service plans. It’s been fun, and their attempts at market disruption have actually forced the bigger players to adapt.
Now T-Mobile is unleashing an incredible upgrade to their data plans: free data in over 100 countries.
If you travel a lot, this has probably affected you. I’ve had several friends return from trips abroad with either huge cellphone bills or recounting frustrating stories of trying to use local carriers short term. T-Mo’s new offerings aim to end-run around that problem.
Without doing anything, without signing a new agreement or getting a new fee tacked on to your bill, T-Mo customers on a Simple Choice plan now have free unlimited data around the world. There’s a list of participating countries on the T-Mo site, so I’m not going to write it out here. If you were planning on backpacking across Europe though, chances are pretty good you’ll be covered.
Now what KIND of data you can expect is still somewhat up for grabs. I’d be surprised if T-Mo has worked out licensing agreements in each of these countries to provide super-fast 3G and 4G unlimited connections. In many areas you’ll probably be rocking EDGE, but that’s still plenty of bandwidth to get your email, look up map info, and check your socials.
Along side free data, free texting is included, and calls are 20 cents a minute, which isn’t too shabby. All in all, it’s a pretty nice value add.
Check out their bold announcement video below:
(via T-Mobile)
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