Disruptive Technologies Impacting the Future of Gaming | REACH 2013 #REACHGAMES

WP_20131024_001This was a really fun night. Hosted by TechZulu and Gadget Review at the shared office space Cross Campus LA in Santa Monica, a packed house sat through a stimulating panel of gaming professionals talking about the current state of gaming and what the future might hold.

Moderated by Scot Rubin (NITROPOD/SVP Digital Media Big Door/Cofounder G4TV), the panel included Josh Yguado (President SGN), Chris Hewish (Head of Interactive DreamWorks Animation), Wilson Kriegel (President/COO Paltalk /former CRO of Zynga/OMGPOP), Robin Kaminsky (CEO 1st Street Partners/Former EVP of Publishing, Executive Lead Global Gaming Activision/Blizzard).

Topics were fast and varied. From casual gaming disrupting traditional console gaming to talking about monetization and micro-transactions. I particularly enjoyed the discussion of demographics. I find the current media market is holding to age and gender groups in ways which actually work against production, advertising, and distributing content to people who might engage with it, all in the pursuit of some “target demo” which may or may not respond.

Also fascinating  was a mini-debate which took place over educational games. Info-tainment might not be particularly effective. Ms. Kaminsky dropped a bomb with “if a game is fun, it’s not going to be particularly educational. If it’s educational, it’s not going to be particularly fun”, yet the whole panel largely agreed that the gamification of certain educational arenas might garner results. The example of typing tutors was brought up, and I happen to be a pretty big fan of Typing of the Dead.

For more info on TechZulu events, check out their calendar, and you can watch the whole panel discussion from their Youtube Livestream below.

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