AT&T Releases new cheaper Family Plans with focus on data

ATT logoAT&T’s Mobile Share plans have been criticized in the past for being too confusing. It looks like they’re working to improve that situation while offering up less expensive plans for families to share data.

Rather than having a bunch of sliding scales, picking how much data, how many texts, how many minutes, this new base plan picks all of that for you. The only thing you need to pick is the number of phones you’ll be activating.

All plans now come with Unlimited Talk & Text and 10GB of Data. Starting with two lines for $130 a month, and climbing up to five lines for $175. Each additional line after that fifth is an additional $15. Much easier to understand, and depending on your data requirements, potentially less expensive as well.

ATT Family Plan Rates

What’s interesting is how AT&T is positioning this new plan. T-Mobile has been making a rather large stink lately about taking customers from AT&T, yet AT&T doesn’t appear to be reacting to T-Mo with this new offering. In fact with two lines, AT&T flat out shows you that T-Mobile’s billing will save you $10 a month. It really does seem like Big Blue has Verizon in its sights, and that their trying to discuss competition with “Premier” networks.

You can read the full PR below:

 

At&t LAUNCHES BEST-EVER prices for families
on its best-in-class Network

Big Savings Available for Millions of Families & Small Businesses

DALLAS, FEB. 1, 2013 — Get ready to take advantage of AT&T’s1 (NYSE:T) best-ever prices for people wanting a family-size bucket of data and unlimited talk and text on the nation’s most reliable 4G LTE network.2 As an example, a family of four can now get unlimited talk and text, and 10GB of data – enough for the whole family to share – for $160 a month.3 

These best-ever prices on AT&T’s best-in-class network are available beginning today to any AT&T customer, including small businesses with up to 10 lines, and customers of Verizon, Sprint, T-Mobile and other wireless carriers who switch to AT&T.

Here’s how it works

# of Smartphones

Monthly Service Cost

What You Get

2

$130

Family-Size 10GB of Data

+

Unlimited Talk & Text

3

$145

4

$160

5

$175

Need more than 5 lines?

Easy. It’s $15 more per line.

 

New Customers Can Switch and Save

Customers new to AT&T can get these best-ever prices on AT&T’s award-winning network when they sign up for a 10GB or larger bucket of data and purchase a phone with AT&T NextSM (no annual service contract and get a new device every year for $0 down) or bring their own device or purchase a phone at full retail price.

Here’s an example: Today, Verizon charges $260 monthly for a comparable plan that’s now $160 from AT&T. A family with four smartphones with unlimited talk and text, and a shared 10GB bucket of data, could switch to AT&T from Verizon and save $100 a month. In addition to the big monthly savings, the family in this example would get a $400 bill credit for the four smartphone lines of service added.4

Savings for Current AT&T Customers

Current AT&T customers can save big with these new plans, too, when they choose a 10GB or larger bucket of data. For example, a family or small business with four smartphones could move to this new plan and save between $40 and $100 per month, depending on their current plan.5

“These new plans give customers what they want – our best-ever prices on a best-in-class network,” said David Christopher, chief marketing officer, AT&T Mobility.  “We’re making it easy for families who want it all – great service, great value and big bucket of data to share.”

Also, for a limited time only, all new and existing AT&T customers will receive a $100 bill credit for each new line of service added – whether a smartphone, tablet, feature phone, mobile hotspot or AT&T Wireless Home Phone.6

Starting tonight, customers can learn more about the new plans and determine which plan is best for them at www.att.com/mobilesharesavings.

New Low Prices Combined with AT&T’s Best-in-Class Network

Network coverage and quality are top reasons customers choose AT&T.

RootMetrics® ranked AT&T 1st or tied for 1st in combined (call, text, data) performance in 93 of 125 cities in the second half of 2013 – more markets than any other carrier. Our next closest competitor was tops in 68 markets. All other wireless companies were tops in only five markets combined.7

AT&T’s 4G LTE network now covers nearly 280 million people across the country – that’s
more than 60 million more people than Sprint or T-Mobile covers.

When it comes to voice, AT&T is in a dead heat with Verizon for fewest dropped calls, at less than one percent. Our other two national competitors have twice as many or more dropped calls.

AT&T’s 4G LTE network was recognized as delivering faster average download and upload speeds than any of our competitors in PCWorld/TechHive’s most recent 20-market speed tests.8

Also, AT&T was named as America’s fastest 4G LTE network in PC Magazine’s most recent study.  AT&T swept the top rankings in all six U.S. regions, and ranked 1st in 24 of the 30 markets.9

Plus, AT&T Mobility offers customers an award-winning customer service and retail experience.

1. AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

2. Claim based on data transfer completion rates on nationwide 4G LTE networks. 4G LTE avail. varies.

3. Value pricing for no annual service contract or on an installment agmt.  Other charges & restr’s apply.

4. Savings:  Compares 4 phones on AT&T Mobile Share® Value w/ no annual contracts to Verizon Share Everything®.  Bill credit:  offer ends 3/31/14.  Must activate new postpaid wireless line.  Must be in good standing for 45 days. Credit rec’d w/in 3 bills. Other charges & restr’s apply.

5. Customers who choose to upgrade at the end of their current agreement are required to sign-up for NEXT, bring their own device or purchase a phone a full retail price in order to keep this plan.

6. Offer ends 3/31/14. Subject to change. Activate new eligible postpaid wireless line to receive credit.  GoPhone®, Machine-to-Machine, Enterprise on Demand & activations on BusinessConnect plans not included.  Must maintain svc & good standing status for 45 days. Credit rec’d w/in 3 bill cycles. Activation/early termination/other fees and restrictions may apply.  Visit att.com/100credit for full requirements.

7. Performance rankings of first in 56 cities and tied for first in 37 cities out of 125 total cities studied, based on second half RootMetrics® RootScore® report for each city in the second half of 2013 of 4 national mobile networks that rely on scores calculated from random samples. Your experiences may vary. The RootMetrics award is not an endorsement of AT&T. Visit rootmetrics.com for more details.

8. PCWorld/TechHive, May 23, 2013, “AT&T clocks best overall speeds with 3G/4G combo.”

9. PC Magazine, June 17, 2013; http://www.pcmag.com/article2/0,2817,2420333,00.asp

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