In an odd response to “changing market conditions” Sony is bumping up the price of the PS4 console, Playstation Camera, and the Dualshock 4 controller.
Starting today, the PS4 will jump $50, from $399 to $449, the Dualshock and Camera now retail for $64.99, and games will also increase in price by about $10 over USA prices.
This move makes sense to a degree as the current exchange rate puts the Canadian dollar at around 90 American cents, which would bring the price difference pretty close to that rate adjustment, as $399 USA is about $443 Canadian at the time of this posting.
As a platform strategy however, the timing on this increase is tricky. Sony still enjoys a sales lead, but rival Microsoft has been chipping away at that, and currently has no plans to raise the price of the XBox One which remains at $499 in Canada. Sony’s bump here brings the stock PS4 (without a camera) to within $50 of the XBox which includes the Kinect camera and tracking system.
Consoles exist to move software however, and Microsoft is only adding a $5 premium to their games up north, largely eroding the cost advantage Sony enjoyed when you factor in a console, and additional controller, and actually buying a game to play on that new system.
NPD sales data for February showed Microsoft selling just over 90% of what Sony moved over the same time period, and we’re about to see the impact of Titanfall, which has all the buzz and momentum of being the first true “Next Gen” hit. It’s impossible to declare any kind of “winner” this early into the console life cycle, but thankfully the competition is about to get a lot more interesting.