Now I LOVES me some schlock. The best “bad” media is made from passionate people, who really believed in their project, but lacked the resources to properly execute.
That’s maybe why I’m torn on HTC’s “funny” rap video here. I’d imagine that HTC has enough cash to compete with the budget of a single Digital Short from SNL, right? Trying to make something look “bad” or “low budget” is a tricky thing to pull off. It’s like asking a singer to purposely sing off key. It’ll never be as funny as someone who knows they’re a terrible singer belting their favorite karaoke jam at the top of their lungs.
Or maybe I’m wrong, and HTC’s delivered a masterpiece. Your comments below will certainly be appreciated…