Moving technology out of “geek” and into “chic” is now critical to get consumers to part with their cash. Apple raised the bar on what you could charge for a wrist wearable, and now traditional watch manufacturers are taking this sector more seriously.
Google announced a partnership with LVMH and we’ll soon see the fruits of that partnership under the Tag Heuer brand. Details are slim, and we don’t know yet what the watch will look like (the above pic is what I personally hope it’ll look like), but head of “Watchmaking Activities” Jean-Claude Biver estimates the watch will run for around 40 hours on a charge.
Their first Android Wear watch will land by November, and will launch at $1400, making it a perfect competitor to Apple’s midrange watch offering.
I’ve made comparisons in the past to Apple becoming less a tech company, and more a fashion brand like Luis Vuitton, which makes this an interesting fit for Google as Tag Heuer is owned by Luis Vuitton. Will partners like this improve the visibility if smartwatches and other wearables? Drop us a comment below!
(via Bloomberg)