We’ve gone years with “Unlimited” plans which have restrictions on data usage or speed throttling based. In light of recent concerns facing AT&T and T-Mobile unlimited plans, Sprint reacted quickly to customer complaints regarding their new All In plan, which offers unlimited talk, text, and web for $80 a month.
The issue? A video streaming throttle of 600Kbps. With more consumers streaming high quality video, watching Youtube and Netflix, or broadcasting with apps like Periscope, it makes sense why the nation’s fourth place carrier would want to put some limit on the bandwidth people might use. However, we’re all a bit more sensitive about what the word “unlimited” means. We’ll have to see how Sprint might manage potential network congestion issues moving forward…
You can read Sprint’s brief press release below.
OVERLAND PARK, Kan. (BUSINESS WIRE), June 30, 2015 – This morning we proudly announced All-In Wireless, the wireless industry’s first-ever “All-In” pricing plan. At Sprint, we are committed to making wireless simpler, clearer and more straightforward for consumers.
Some consumers raised concerns about a 600 kbps limitation – and we are acting immediately to address these concerns.
“At Sprint, we strive to provide customers a great experience when using our network,” said Sprint CEO Marcelo Claure. “We heard you loud and clear, and we are removing the 600 kbps limitation on streaming video.”
“During certain times, like other wireless carriers, we might have to manage the network in order to reduce congestion and provide a better customer experience for the majority of our customers.”