Oof. Even if you’re right, calling out someone publicly might not be the best way to win hearts and minds.
We’ve covered the war of words often fought between fourth place carrier Sprint and third place carrier T-Mobile. Usually reserved for press releases, those digs can be a fun way to shake up otherwise dry industry news. It’s rare though that the public face of a company takes the gloves off on a platform like Twitter.
Sprint CEO Marcelo Claure, after responding to a somewhat snotty question about T-Mobile’s yearly phone upgrades, decided he needed to call out Lil Magenta’s CEO directly over what he considers to be a deceptive pricing scheme.
It is super frustrating when there’s a market perception of a product or service which isn’t quite, though we don’t often see figures like these lose their cool. T-Mobile set the standard for making headlines by calling out Verizon and AT&T. Could this be a new era of tough talk for Sprint?