Companies like Google and Microsoft consider themselves “services” companies, even though they sell hardware like the Nexus and the Surface. Those brands exist to make sure that other hardware partners have the proper “incentive” to continue producing high quality devices to utilize the software that Microsoft and Google produce.
While it’s important that consumers have access to high quality gadgets to run these services, it’s equally important that consumers have access to affordable data networks to utilize services which are becoming increasingly data intensive.
We’re seeing progress in some areas, carriers like AT&T and T-Mobile embracing practices like rollover data, but we’re also backsliding in other areas with Comcast expanding the number of areas where they will be capping data for home broadband even though it won’t have any significant impact on bandwidth or service stability.
For Google and Microsoft, it’s becoming increasingly important to support initiatives which improve coverage, data speeds, and reduce prices for their customers. Where those initiatives don’t exist, it’s up to those two tech giants to create them.