Kodak returns to the land of the living as business imaging company

kodak logo colorWelcome back Kodak! I was worried about you. I’ll be honest, I still miss Kodachrome, but I’m glad we haven’t completely lost such an iconic company.

Kodak has completed its Chapter 11 reorganization, and is announcing its goals of moving forward as a business imaging solutions company. It’s sad to see such a prime player in photography walk away from the consumer market, but it makes sense given the visceral competition iin the smartphone market and waning consumer interest for standalone point and shoot cameras.

Kodak’s statement does not directly address what services they will be offering businesses, but they did focus on the increasing move to digital imaging not just for content creation, but for output as well. Simply put, fewer people are printing things out. Whatever strategies they employ towards profitability will have to address that market behavior.

Full Kodak PR after the jump.

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