Often when copies of a film show up online close to a film’s release in theaters, they’re often bad camera jobs. People pointing a camera at a movie theater screen to capture the footage. No such luck for the producers on ‘The Expendables 3‘ as a DVD quality rip of the film showed up on file sharing services July 24th.
It’s not clear who leaked the film, but it’s already been downloaded hundreds of thousands of times. It will be interesting to see how this might affect the box office tally for the film which opens August 15th. If it takes a bad beat opening weekend, you can be sure that heads will roll at distributor Lionsgate over how this screener got loose.
Before people get too excited about snagging a copy of the film for free on their favorite torrent service, production company Nu Image has been active in the past in suing people sharing previous titles of theirs. With a leak this potentially damaging, we might assume they’ll be very active in trying to chill sharing activity…