ESRB releases new PSA to help parents understand video game ratings

6mCM8RmLet’s get something straight. Laws don’t change behavior. Only society can change behavior.

We have laws against texting while driving, and while cops can write citations for things like Google Glass (which seems counter-productive), people will still do dumb things like watch movies on their tablets while operating motor vehicles. As a society we need to make behaviors unfashionable. We’ve made smoking in public areas unfashionable. We’ve made drunk driving extremely unfashionable.

There are laws which prevent retailers from selling adult media to minors, but it’s still up to parents to police what their children consume. Keeping parents engaged and informed is critical to this conversation, no small task in light of the overwhelming amount of media to be aware of.

We need to get over the stigma that “vidya gamez ar fer kidz”. The average age of a gamer is 30, and it’s likely that almost as many people over the age of 30 play games as under the age of 30. The medium has grown up with the Atari generation, and now the content produced reflects far more mature tastes than many non-gamers might expect. As with feature films and TV, the Entertainment Software Rating Board publishes ratings that parents can use a starting point in making decisions on what titles they might purchase for their children.

This short PSA is a good starting point for people wanting more info on what those ratings mean.

And I don’t mean for this to be a condemnation of parents who might decide their child is mature enough to handle a game’s content. What we need to move towards as a community, to protect our properties from external censorship, is encouraging more informed discussion on content. Helping parents find tools which easily inform their purchasing decisions. Helping them to become a  more active part of their child’s video gaming experience.

As I’m sure that games and consoles will be hot gifts this holiday season, let’s make sure we’re shopping smart. For more info please check out: http://www.esrb.org/

Hidden Path Entertainment teams up with Operation Supply Drop to send Soldiers games and gear

2nd-Annual-Pinup-webLast year Operation Supply Drop donated $58,000 in games and gear to soldiers deployed and in military hospitals. This year they’re looking to top it.

On November 9th, they’ll be hosting their second 24-hour gaming marathon to raise funds and donations. You can get in on the action by having friends, family, and followers sponsor you by the hour. If you think you can hang gaming for a whole day straight that is. You can officially sign up your team on the 8-Bit Salute page on CrowdRise.

One of my favorite game developers has already pledged a very generous donation. Hidden Path Entertainment makes one of my all time favorite tower defense games Defense Grid, and they’ve already promised $20,000 in game codes for the cause. They join Treyarch who sent in a Call of Duty care pack earlier this month.

Play games AND support our Troops? It’s a win-win folks. More info at: http://www.operationsupplydrop.org/

NVIDIA Announces GTX780 Ti Graphics Card – Updates SHIELD Handheld Console

NVIDIA GTX780TiSome pretty fun news out of Big Green today.

NVIDIA is taking the wraps off the GTX780 Ti graphics card, which will be available starting November 7th retailing for $699. This is exciting, as early leaked benchmarks are showcasing performance which should rival their GTX TITAN, a card which retails for $1000+. Releasing the Ti variant of the 780 means we’ll see price drops on the OG 780 and the 770, now starting at $499 and $329 respectively.

NVIDIA is also running a game promo starting today. If you purchase a GTX 780 Ti/780/770 between now and November 26th you’ll also get free copies of Batman: Arkham Origins, Splinter Cell: Blacklist and Assassin’s Creed IV: Black Flag, plus you’ll get $100 off a SHIELD purchase if you’ve been eyeing their mobile Android gaming console (normally retailing for $300). People looking to grab a GTX 760 or 660 will get Splinter Cell: Blacklist and Assassin’s Creed IV: Black Flag, plus $50 off a SHIELD purchase.

Speaking of SHIELD, a huge update is rolling out for NVIDIA’s mighty little handheld. Alongside updating the OS to Android 4.3, SHIELD will also receive a new Console Mode. Plugging the unit into a TV, you can pair up a bluetooth controller and kick back on the couch to play your games. Not a bad feature considering you can use SHIELD as an access point to stream games from your PC to your TV.

NVIDIA released this new video showing SHIELD in action.

More info on NVIDIA’s GTX 780 Ti and the new gaming bundles.

Microsoft Posts Video Showing XBox One Dash and Multi-Tasking

xbox one home start screen dashboard live tiles kinectGetting really hyped up for the next console generation!

Microsoft is teasing us with this short video showing off the Xbox One’s Kinect integration and giving us a sneak peek of what the UI will look like. Kinda nice seeing some Live Tiles on a TV screen, and it’s certainly clear that Microsoft wants to be the front end interface for your entire living room, as we also get to see IE and Skype in action. Thankfully they remembered to include a little game play footage as well. Because, you know, it IS a game console and all…

Check it out below.

Disruptive Technologies Impacting the Future of Gaming | REACH 2013 #REACHGAMES

WP_20131024_001This was a really fun night. Hosted by TechZulu and Gadget Review at the shared office space Cross Campus LA in Santa Monica, a packed house sat through a stimulating panel of gaming professionals talking about the current state of gaming and what the future might hold.

Moderated by Scot Rubin (NITROPOD/SVP Digital Media Big Door/Cofounder G4TV), the panel included Josh Yguado (President SGN), Chris Hewish (Head of Interactive DreamWorks Animation), Wilson Kriegel (President/COO Paltalk /former CRO of Zynga/OMGPOP), Robin Kaminsky (CEO 1st Street Partners/Former EVP of Publishing, Executive Lead Global Gaming Activision/Blizzard).

Topics were fast and varied. From casual gaming disrupting traditional console gaming to talking about monetization and micro-transactions. I particularly enjoyed the discussion of demographics. I find the current media market is holding to age and gender groups in ways which actually work against production, advertising, and distributing content to people who might engage with it, all in the pursuit of some “target demo” which may or may not respond.

Also fascinating  was a mini-debate which took place over educational games. Info-tainment might not be particularly effective. Ms. Kaminsky dropped a bomb with “if a game is fun, it’s not going to be particularly educational. If it’s educational, it’s not going to be particularly fun”, yet the whole panel largely agreed that the gamification of certain educational arenas might garner results. The example of typing tutors was brought up, and I happen to be a pretty big fan of Typing of the Dead.

For more info on TechZulu events, check out their calendar, and you can watch the whole panel discussion from their Youtube Livestream below.

Rovio Releases Trailer for ‘Angry Birds GO!’ – Kart Racing Game out December 11

angry birds go car upgrade racing app android iosThis looks fun.

I’m a sucker for kart racing games like Mario Kart, and mobile devices lack one solid universal track experience. Rovio looks like they could potentially land that title for folks who want to take their racing from mobile consoles to their smartphones and tablets.

Including all of our favorite birds and pigs (though I don’t see the Mighty Eagle in the trailer) the free app will launch December 11 with many of our favorite racing game tricks. Players can pick their ride and upgrade it, and throughout various courses speed zones and power ups should keep game play fun and exciting. The in game footage from the trailer looks pretty good too.

Happily the game will be released for ALL! Expect it on your favorite Android, iOS, Windows Phone, and BBOS10 gadget this holiday season!

If these types of games are your jam, check out the trailer below.

Activision Blizzard Completes $8.2 Billion Buyback from Vivendi

logo_activision blizzardConsidering their the world’s largest video game publisher it’s almost a steal…

After purchasing back $8.2 Billion worth of shares from Vivendi, Activision Blizzard is now a properly independent company. A majority of the company is now owned by public shareholders. From CEO Bobby Kotick:

“With the completion of this transaction we open a new chapter in the history of Activision Blizzard. We expect immediate shareholder benefits in the form of earnings-per-share accretion and strategic and operational independence. Our audiences and our incredibly talented employees around the world will benefit from a focused commitment to the creation of great games. Our shareholders and debt holders will have the benefit of an energized, invested, deeply committed management team focused on generating long-term, superior returns and effectively managing our capital structure.”

After trying (and failing) again this past May to offload Activision Blizzard, it would appear Vivendi finally found the perfect buyer. It never completely made sense to me why exactly Vivendi wanted to part with a profitable business, but now investors have less potential uncertainty to worry about now that A/B is a solo venture. With Skylanders: Swapforce, COD: Ghosts, and Destiny on the horizon I think shareholders will be in for a pretty decent year.

Full PR after the jump.

Continue reading “Activision Blizzard Completes $8.2 Billion Buyback from Vivendi”

Valve Shows Off New Steam Controller on Youtube

steam controller game pad steamos somegadgetguyThe more I see from this thing, the more curious I am to try it out. These high-res “owl-eye” sensors, instead of dual analog sticks, look like they could give controller players a nice step up.

Valve details the new set up for their up coming Steam boxes in this video. Sit back, settle in, and enjoy the next four minutes and twenty five seconds of game play demonstration with Valve’s new hardware.