Apple stock drops 12 points following iPhone 5S & 5C announcement.

apple stock down following iphone 5s and 5c announcement somegadgetguyDamn stock market. I haven’t even finished writing up what was announced at the Apple event today, and you guys already jumped into some trading.

It would seem investors weren’t impressed by the new offerings on display from Cupertino. Following the unveiling of the worst kept secrets in tech, Apple’s stock is currently down 12 points, trading at around 494 a share. Not a great position for this company to be in as the last several product announcements from Apple have been viewed with some cynicism. Apparently a revised iPhone 5 and a new plastic mid-range iPhone wasn’t what the market was hoping for to drum up some excitement.

From a business perspective I’m a little surprised that adding China to the list of countries receiving the iPhone at launch wasn’t met with more celebration. China will be a huge potential market for Apple, and those people concerned with the profitability of iOS should be optimistic that we’ll see increased revenue from these Asian markets.