57% of people are more likely to stop driving distracted if a friend or passenger pressures them to. That means half of people are just waiting for someone to tell them to stop!
AT&T has kicked off a social media campaign, during this, Distracted Driving Awareness Month, to get people to do just that! The company is encouraging everyone to #TagYourHalf in social media channels and take the “It Can Wait” pledge.
AT&T launched the It Can Wait campaign in 2010 to address the dangerous habit of texting and driving. But as smartphones have evolved, drivers are doing more than just texting while driving; they’re surfing the web, taking selfies, video chatting and more. The It Can Wait campaign message is now focused on this simple but vital message: Distracted driving is NEVER ok. You’re never alone on the road, when you’re alone in your car.
I’m a big fan of the It Can Wait campaign, which works to reduce the number of traffic injuries and fatalities by educating people on the dangers of distracted driving.
One key problem with their messaging however, has been the focus on “texting while driving”. As we now live most of our lives out of our phones. For many of us, the phrase “distracted driving” has been far more important, as there seems to be little functional difference in preoccupying a driver with a text over a Tweet, Facebook message, IM, email, or any other notification and interaction.
Happily It Can Wait is now moving their conversation to smartphone use of any kind. It’s a vitally important conversation for folks to have, as we move towards a world with more data enabled services, and we’re still a ways off from self-driving cars being the norm…
We’re just covering all kinds of Bluetooth audio right now! Leading off with the Jawbone JAMBOX and then looking at the HMDX Jam Classic, now we’re taking a brief look at one in-car audio solution.
There are a number of ways that you can answer calls while on the road, though it seems the BT headset has fallen out of vogue, especially with many vehicles incorporating BT speakerphone capabilities standard. If your car DOESN’T have Bluetooth however, fret not, as there are some pretty terrific solutions you can clip to a visor. Specifically we’re going to take a listen to Motorola’s Roadster II, and compare it against a Smartphone to see how much of an improvement it might offer.
It’s nothing more than a change of branding, but it helps get the word out.
NY Governor Andrew Cuomo announced yesterday that the state will be placing some 300 signs on highways and roads directing motorists to “Texting Zones”. These 91 zones around the state are already established Rest Areas, where drivers have pulled over for years now. For those who might not have considered the possibility, any place you can pull over and stretch your legs, would also make for a good spot to use your smartphone.
Even though New York has laws on the books against texting while driving, the state saw a 365 percent increase in citations this year over the same period of time in 2012. Making something illegal isn’t always enough to get someone to change their behavior. We have to make a behavior socially unacceptable, and New York’s Texting Zones should help raise a little awareness.