Jon Rettinger from TechnoBuffalo back tracks on his original Surface Pro review in time for Surface Pro 2.

I wrote a longer maudlin article about agenda “journalism” and bias. I had no idea I’d be rewarded so soon with another perfect example of why we journalists need to take a more nuanced approach to reviewing, and at least try to overcome our natural personal bias.

Screenshot (91)Windows 8 has been incredibly divisive in the tech community. Most of the commentary surrounding MS’s new OS has been pretty negative, and there have been a number of criticisms regarding changes to the UI. See, when you change something as well established as Windows, a UI which hasn’t been significantly altered since Windows 95, people are going to freak out. For as much as we like to think we want “new” and “bleeding edge” we don’t weather actual change all that well. Windows 8 was a shock for me, but after a couple days on a touchscreen laptop, I came to not only really like the UI, but also appreciate the improvements to file management and hardware resource management.

That’s the kicker however. I had to take a couple days to get used to it. I didn’t write up reviews and thoughts during that time. I wanted to understand it before I shared my experiences with readers, even though I was hopelessly behind the tsunami of early angry reviews.

Windows 8 is far from “bad”, it’s actually quite good. If Microsoft is guilty of anything here, it’s not making a bad product, but doing a miserable job of communicating with consumers what the changes were going to be.

And now, in time for the Surface 2 launch, we’re seeing people “come to appreciate” the changes to the UI. Now Windows 8 is “elegant”. Those adorable scamps, they just had to “get used to it”, and wouldn’t you know it, it’s not really as bad as their initial reviews would have led MILLIONS of tech enthusiasts and blog readers to believe. It’s almost like you get more honest and accurate information when you don’t put an un-boxing and first impressions video up as your proper review of a product. Interesting.

Sorry to pick on you Jon, but welcome to the club. Glad you finally figured out how to use a product that most of us haven’t had any serious or significant issues with. I hope you enjoy the Surface Pro 2 even more. Maybe spend more than a day with it before you “review” it?

Hit the jump for Mr. Rettinger’s ACTUAL review of the Microsoft Surface and Windows 8.

Continue reading “Jon Rettinger from TechnoBuffalo back tracks on his original Surface Pro review in time for Surface Pro 2.”

Agenda “Journalism” and Waiting for “Perfection”

WP_20130728_004I think we’re at a tech crossroads. I’m not sure which road we’ll travel down.

There’s a problem with how we talk about news in this industry. I’m complicit in that problem to a degree, and around me I’m watching the foundation of this market start to crumble. At its core, we tech journalists are beholden to metrics like views and bounce rates. To satisfy those demands we have to get you, the reader, to actually engage. The most popular sites among us have developed a number of handy tricks to goose interactions from their subscribers. Tactics known so well that we’ve coined terms like “Flame Bait” to describe them. We all know what’s going on when we come across these types of tactics, and we know that the site using them is rolling in traffic.

As with political news delivery, the tech landscape is fragmented into reinforcing a reader’s previously held notions. We don’t strive to challenge anymore, to present the “new” in this industry. If your site starts to find some popularity among a certain niche of readership, that’s what you are. An Apple blog. An Android blog. A Microsoft blog. You’re done. Whatever commentary you can hope to offer beyond that branding, you’ll always be colored by that general perception. Your audience will take those things for granted, as they too are fans of the things you like, and hate the things you hate.

Moving beyond the natural biases an author holds, we all hold a certain bias regardless of our attempts at objectivity, we’re human, but beyond those biases I’m saddened to see once respected organizations catering to blatant agendas. Misrepresenting products for no other benefit than to increase site hits, start flame wars, and satisfy an audience who doesn’t want to see competition, but see their “side” win. Whatever that might mean… Continue reading “Agenda “Journalism” and Waiting for “Perfection””