Google FOR REAL Announces Nexus 5 and Android 4.4 KitKat

Nexus 5This has been exhausting.  Trolling leaks and rumors, but it’s finally here and it’s finally real. Though I still don’t understand Google’s plan here, rolling out a device and a new OS without any kind of proper Keynote or event.

The Nexus 5 is now officially up on Google Play for your smartphone purchasing enjoyment. Pretty much all the rumors about this thing were true, which kinda takes some of the fun out of talking about smartphones.

nexus 5 - 2The $349 sports a 5″ 1080p screen, 2GB of RAM, 16GB of storage, a Qualcomm 800 series quad core processor, an 8MP rear camera with OIS, wireless charging, and should play nice on T-Mobile or Sprint’s networks. Add $50 and you can double the storage.

So continues the price disruption of the Nexus line. $349 for an unlocked premier handset rocking bleeding edge internals is entirely unheard of. This is not an “On contract” price. It’s $349 out the door. You own it.

Plus they also released this nifty video:

So there you have it folks. Was there any better day to unveil a phone running an OS called KitKat than on Halloween?  The wait was exasperating, I honestly didn’t know if we’d survive it, but we did.

More details on the Google Plus Devices Page.

Full PR after the jump:

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Pick Your Poison: OS Fragmentation or Feature Fragmentation?

One of the most impressive aspects of owning an Apple phone or tablet is how good Apple is at rolling out OS updates. With very few meltdowns, MILLIONS of devices are updated on launch day, and the entire ecosystem moves forward very quickly. Early estimates point to almost 30% of iOS users are now on iOS7. By controlling the hardware and software environment, Apple has created a process Google will probably never be able to approximate.

TheAppleLounge iOS-7-Comparison-ChartWhile even older devices will get these OS updates, iDevices like the iPhone 4 and iPad 2 wont be getting all of the new features of the OS. This makes sense as it’s older, under-powered hardware, and Apple is ruthless about protecting the user experience. However, as what we get excited about during an OS update are new features, claiming the iPhone 4 “also gets iOS7” is a very small touch disingenuous. It does get iOS7, just not ALL of it.

The Apple Lounge built this great graphic detailing which devices would be getting new features, and which would be left out. On the whole Apple has done a terrific job of moving things like Control Center and Multi-tasking forward, but some lost features might be a touch frustrating.Things like panorama photos and in-camera filters might be kind of a bummer for folks who prized the iPhone’s camera. Also, for as frustrating as it can be to transfer files on and off iDevices, the lack of AirDrop on older hardware might be frustrating for some.

This also brings up weird splits in product lines. The iPad Mini is largely the same internal hardware as the iPad 2, but the iPad 2 will not be receiving Air Drop support while the iPad Mini will. Ditto the “iPad with Retina Display”. If you have the iPad 3, no Air Drop for you, but the iPad 4 is good to go. Definitely a bummer as we would imagine the hardware in the iPad 3 is probably more robust than in the iPad Mini.

Contrast that with the scattered OS update path on Android, and Apple still has the cleaner process, but Google is taking steps to improve the Android ecosystem. They wont be able to corral all of the various manufacturers, they’ve been trying to do that for a while now, but they can go around them to a degree. Over the last several months we’ve been watching Google slice pieces off of Android and putting those pieces up as stand alone apps. While it might seem like a small thing, it shouldn’t require a full new OS update to install a small improvement to something like the keyboard, and now Android users can install the stock Nexus keyboard as a separate app.

google settings app screenshot somegadgetguyTaking that idea a step further, the new Google Settings app shows up in your app drawer now and gives you a lot of control over gaming, Google+, and remote device management (like tracking your phone if it gets stolen). Google Play Services is also updated through the Google Play app store. Rather than waiting out full OS updates, all of the peripheral services and controls, things that developers interact with for instance, can all be updated independently of the OS.

While most services like G+, Play Music, and Maps have always been this way, and people are somewhat used to them being one part hardware and one part cloud, I hope this idea extends soon to other features on our phones like the camera. Taking a cue from the Nexus Keyboard app, it would be a nice way to unify the camera experience on Android handsets, that there would be one simple Android camera experience if people want something simple and familiar. Ditto the photo Gallery, as it can be jarring moving to a new phone and having a completely different experience for organizing and sharing photos and videos.

This solution isn’t perfect either, as some improvements will still require that full OS iteration, and things like hardware controls have to be buttoned down (hello Bluetooth funkiness), but as Google implements more individual component updates, fewer and fewer Android users will be left out in the cold as app developers and services move forward.

I’ve come to the opinion that there really isn’t a “best” phone, tablet, or ecosystem anymore. For a couple years now, the question you have to ask yourself is: What compromises are you willing to live with? As even low end phones now can be surprisingly capable, I think service and support will become even more meaningful to the end user.

So pick your poison. What kinds of updates work better for you?