My Note 4 just got an app update this morning for the pre-installed Softcard service, which now labels “Google Inc” as the developer. Upon opening the app, what did I find? You are no longer able to create a new Softcard account, and are now directed to use Google Wallet.
It’s dead Jim, and I can’t say I’m sorry to see it go.
It’s been a crazy start to MWC 2015 with a pair of killer announcements from Samsung and HTC! New smartphones, mobile payment systems, and a VR headset! What were your first reactions to the news? Drop a comment below!
It’s officially official. Google now owns Softcard, and it’s everything I can do to not smash my face into my keyboard hard enough to erase from my memory the YEARS of debacles and shenanigans that led us up to this point.
This is ultimately good news, but one can’t help but wonder how much further ahead mobile phone payments would have been if we hadn’t witnessed this format war between cell carriers and Google. The two entities dickering around for years, carriers blocking the implementation of NFC Tap & Pay, until they had rolled out a competing “standard” built on differing security protocols. Making relationships with retailers more difficult. It was presciently fitting that the first iteration of Softcard was called ISIS. Only to end up now where we should have been all along.
It’s no wonder Apple was able to roll into this space and instantly dominate the market. Google has their work cut out for them, but at least moving forward they wont have the entire wireless industry digging in their heels and holding them back.