When you have good video and music services on your popular game console, and you have a struggling phone platform, how does it take you this long to pair them together? Well wait no more Windows Phone users. If you’re tied into Xbox Music and Xbox Video, you can now utilize those services on your
Xbox Windows Phone.
Xbox Music is a subscription service designed to compete against Spotify, Google Play All Access, and Pandora. It’s been available for Android and iOS, and now those of you using Windows Phones can get a piece of the action too.
Xbox Video is the movie purchase/rental service found on Microsoft’s game consoles. Now when you buy or rent films and TV shows you can watch them on your phone, tablet, PC or Xbox. It’s the next step towards total Live Tile domination, offering Windows solutions and services for every single screen a consumer might want.
Again, it’s been a little frustrating seeing how divisive the Microsoft ecosystem had become, with services not moving fluidly between different screen sizes. It’s one area Apple and Google were cleaning up, but now Microsoft looks like it’s finally getting it’s ducks in a row. Microsoft can a dangerous competitor when you give them a chance to catch up.
The branding is crucial here too. Notice these aren’t “Windows” services (what with Windows 8 still struggling to find positive consumer mind share), but “Xbox” services. Not a bad play considering the popularity of the Xbox.
Go get ’em folks!