LG is not going quiet, wrapping up 2015 with a bang. The V10 represents a new product line for the company, focusing on premium build materials and features built to entice power users and content creators. Is the experiment a successful one? Let’s take a look!
It’s time to talk about the OTHER phablet Samsung released this year! The Galaxy S6 Edge+ is a sexy beast, but does that style mean you should spend your money on it? I’m a big fan of the Note, so I forced myself to use the Edge for a couple weeks before reviewing it. Let’s take a look!
Just because we use geek gear like smartwatches, doesn’t mean we can’t dress them up a bit. I’m a big fan of products that help our gadgets blend into our individual style and fashion. The folks at Popov Leather in Canada helped us out with some hand stitched Horween leather watch bands to dress up our wearable gizmos. Let’s take a look!
Moving technology out of “geek” and into “chic” is now critical to get consumers to part with their cash. Apple raised the bar on what you could charge for a wrist wearable, and now traditional watch manufacturers are taking this sector more seriously.
Google announced a partnership with LVMH and we’ll soon see the fruits of that partnership under the Tag Heuer brand. Details are slim, and we don’t know yet what the watch will look like (the above pic is what I personally hope it’ll look like), but head of “Watchmaking Activities” Jean-Claude Biver estimates the watch will run for around 40 hours on a charge.
Their first Android Wear watch will land by November, and will launch at $1400, making it a perfect competitor to Apple’s midrange watch offering.
I recorded a video earlier this week in response to Apple’s MacBook and Apple Watch announcements, where I washed my hands of the tech angst many of us gadget geeks face when discussing Cupertino. Many of us who are now the most critical of the company, were at one time the most passionate advocates of the brand. I myself was an Apple product specialist for a company that sold systems and maintenance contracts to Department of Energy research facilities. The general thesis of my video focused on the realization and acceptance of the fact that Apple is not (and some would argue hasn’t been for some time) a tech company, but is now a full-fledged fashion and lifestyle brand.
Scanning through Apple’s site and ads, we see a company showcasing design in much the same way that a jewelry website would show off luxury, premium offerings. Sure, there’s a tab you can click on to get a full listing of hardware specs, but it’s neatly tucked to the side, while large banners talk about “Reinventing the Laptop”, or how Apple Watch is their “Most Personal Device” yet. Marketing intangibles, statements designed to make you feel good, appeal to you emotionally, but which aren’t quantifiable or verifiable.
While Apple has often been accused of recycling their designs, the tick-tock update schedule of the iPhone is a perfect example, the company has learned an incredibly important strategy from the retail arena. While iProducts rarely change much from year to year, the subtle design changes keep brand awareness high amongst the demographics of folks with money to burn.
When moving from the Black iPhone 5, to the “Space Grey” iPhone 5S for example, this was a clear visual signal that you had spent money recently to acquire the new phone, instead of slumming it with an old phone. A Silver MacBook likely wont stand out much in a coffee shop when surrounded by MacBook Airs, but a Gold MacBook gives up a ready signal that you are on the pulse. It just wouldn’t do to be seen with last season’s Apple gear. We can count on the next MacBook to be a modest iteration improvement to the internal technology, but we’ll likely focus more on a new design accent or a new color option. Continue reading “Apple, Fashion, and Perceived Exclusivity – Keeping Desire High for iProducts”
LG has an entry level Android Wear watch with the G Watch, and the G Watch R was nicely positioned at the higher end of the smartwatch market.
It looks like LG is pushing into a more fashionable tier with the Urbane. Using the same tech internals and the gorgeous circular P-OLED display, Urbane streamlines the form factor and introduces gold and silver metal linings for a more upscale look.
We’re awaiting pricing info and shipping dates, but it would seem the Apple Watch has even more competition in the upscale “premium” smartwatch category. Catch the teaser video below!
Sennheiser impressed last year with the high end Momentum headphones, and now they’re positioning the Urbanite line as their mid-range audio experience. A unique blend of modern design and incredible build quality, do these cans have what it takes to stand up to more established “FashionPhones” brands? Let’s take a listen!