It’s 11 am on a Wednesday. I’ve pulled up to a non-descript warehouse space in Pasadena, so non-descript I’m not entirely sure at first if I’m in the right place. The sign above the door is from a water treatment company. It’s not until I’ve rounded the parking lot that I see a giant black bus with “LOOTCRATE” painted on the side. Peaking inside the warehouse I see an incredible number of small black boxes stacked up, about ten feet tall, but we’ll talk about that more in a bit.
I’m here to chat with Matthew Arevalo, one of the Co-Founders of Loot Crate. Loot Crate is a subscription box service focusing on geeks and gamers. Each month, for less than $20 after shipping and handing, a small black cardboard crate is delivered to subscribers’ doors filled with various products which might appeal to the geek chic. Previous boxes have had t-shirts, candy, stickers, gaming peripherals, sunglasses, and even a copy of The Zombie Survival Guide. Matthew has invited me in to take a quick peek behind the scenes.