Just got my iPhone SE back from the Geniuses, and all is right with the world.

Apple got into trouble for throttling performance on iPhones as their batteries aged. It was a reprehesible business practice disguised as a consumer experience “benefit”. Apple installed a meager battery capacity, basically the bare minimum size battery your phone would need to last the day brand new. As those batteries aged, they would no longer power your phone completely through the day.

Instead of disclosing this, Apple’s “solution” was a special (low) performance mode baked into iOS. Apple activated this mode with no user notifications or permissions. At around the one year mark, your phone would get slower based on the wear and tear on the battery. Right around the time you might be looking to shop a new phone, if you like to stay on the leading edge of Apple hardware…

This was a consumer hostile move towards planned obsolescence, and it isn’t the first time Apple has had issues with phone batteries. This manufacturer ignored iPhone 5 problems until the weight of a class action lawsuit forced Apple to address the issue out of warranty. Of course, by the time the iPhone 5 issues had been disclosed, the iPhone 6 had already launched. Wouldn’t it just be EASIER to get a shiny new phone then deal with a battery warranty issue on your OLD iPhone?

The situation with performance throttling was a bigger deal still, spanning SEVERAL generations of iPhones. The resolution? A cheaper out of warranty replacement for anyone affected (basically everyone who owned an iPhone).  From the iPhone 6 to the iPhone X, you can get your battery replaced for $29, instead of the normal price of $79. The price on this repair jumps to $49 after December 31st on all phones except the iPhone X which jumps to $69.

Of course, Apple hasn’t made a lot of noise about this replacement program. Your phone doesn’t alert you in any way. You have to dig into the iPhone settings to see your battery health, but it’s not like there’s a link to schedule a service appointment there. You have to know where and what you’re looking for on the Apple Support site to get the right info, which I’ll just go ahead and link directly, right here.

There was a brief flutter of discussion about this issue in the general media. Tech enthusiasts held on to this conversation a little longer. What’s disturbing though, this replacement program has reached NONE of my family and friends using iPhones.

Aunts. Cousins. Grandparents. I’ve sent roughly twenty people to the Genius Bar, but each one of them had to be told and reminded about this situation individually. Every single one of them has decided to hold off on a future iPhone purchase. Before the replacement they were all complaining about terrible performance. With a new battery, it’s like their phones are brand new again. Why spend more money on a new phone, when their old phone FEELS new again. It’s almost like you could make a business model out of breaking a consumer’s gadget, and charge them to fix what you broke… Apple would never do that right?

If you’re reading a cranky editorial like this, you’re probably a  little tech savvier than the average bear. It’s also VERY likely that you’re a resource for your family and friends when it comes to making future tech purchases. I think all of us gadget enthusiasts have a responsibility here. The message on this battery replacement program really didn’t break through to general consumers. With only two and a half months left for this program, I would highly encourage all of us techie folks to reach out to our family and friends. Make sure the people we know personally are aware of this program, and are able to take advantage of it before the price hikes.

Everyone I’ve encouraged to do this replacement has felt better about a $30 battery, than having to buy a more expensive new phone.