It’s officially official. Google now owns Softcard, and it’s everything I can do to not smash my face into my keyboard hard enough to erase from my memory the YEARS of debacles and shenanigans that led us up to this point.
Announced on the Google Commerce blog today, Big G is buying out Softcard from T-Mobile, AT&T, and Verizon Wireless. Google Wallet will now come pre-installed on Android handsets sold by these carriers.
This is ultimately good news, but one can’t help but wonder how much further ahead mobile phone payments would have been if we hadn’t witnessed this format war between cell carriers and Google. The two entities dickering around for years, carriers blocking the implementation of NFC Tap & Pay, until they had rolled out a competing “standard” built on differing security protocols. Making relationships with retailers more difficult. It was presciently fitting that the first iteration of Softcard was called ISIS. Only to end up now where we should have been all along.
It’s no wonder Apple was able to roll into this space and instantly dominate the market. Google has their work cut out for them, but at least moving forward they wont have the entire wireless industry digging in their heels and holding them back.
You can read Google’s full press release below.
We first introduced Google Wallet’s tap and pay feature in 2011, and since then, mobile payments have grown rapidly. You can use the Google Wallet app on Android devices, on any carrier network, to tap and pay anywhere NFC is accepted. Over the years, we’ve received great feedback from people who use this feature and we’ve continued investing to make it easy and secure for more people to pay with their phones. A big part of this is working with other innovators in the industry to help provide a seamless experience across a wide range of phones and stores.
So today, we’re excited to announce that we’re working with AT&T Mobility, T-Mobile USA and Verizon Wireless, as well as their mobile payments company Softcard, to help more Android users get the benefits of tap and pay. Under this relationship, the Google Wallet app, including the tap and pay functionality, will come pre-installed on Android phones (running KitKat or higher) sold by these carriers in the US later this year. We’re also acquiring some exciting technology and intellectual property from Softcard to make Google Wallet better.
From tap and pay to storing loyalty and gift cards to sending money to friends, we’ve been working hard to make the Google Wallet app even more useful to you — and there’s lots more to come.
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