Category: Articles

I think we’re at a tech crossroads. I’m not sure which road we’ll travel down.

There’s a problem with how we talk about news in this industry. I’m complicit in that problem to a degree, and around me I’m watching the foundation of this market start to crumble. At its core, we tech journalists are beholden to metrics like views and bounce rates. To satisfy those demands we have to get you, the reader, to actually engage. The most popular sites among us have developed a number of handy tricks to goose interactions from their subscribers. Tactics known so well that we’ve coined terms like “Flame Bait” to describe them. We all know what’s going on when we come across these types of tactics, and we know that the site using them is rolling in traffic.

As with political news delivery, the tech landscape is fragmented into reinforcing a reader’s previously held notions. We don’t strive to challenge anymore, to present the “new” in this industry. If your site starts to find some popularity among a certain niche of readership, that’s what you are. An Apple blog. An Android blog. A Microsoft blog. You’re done. Whatever commentary you can hope to offer beyond that branding, you’ll always be colored by that general perception. Your audience will take those things for granted, as they too are fans of the things you like, and hate the things you hate.

Moving beyond the natural biases an author holds, we all hold a certain bias regardless of our attempts at objectivity, we’re human, but beyond those biases I’m saddened to see once respected organizations catering to blatant agendas. Misrepresenting products for no other benefit than to increase site hits, start flame wars, and satisfy an audience who doesn’t want to see competition, but see their “side” win. Whatever that might mean… Continue reading “Agenda “Journalism” and Waiting for “Perfection””