Phones do “phone things”. If you want to do MORE than “phone things” you can buy a tablet, or a laptop, or a desktop. Phones aren’t “computers”. Phones are phones.

At least, that seems to be a prevailing idea among more affluent communities.

In many areas around the world, a low-cost smartphone might be the only computing and data platform a user might be able to afford. Increasingly, in North America, we’re seeing many people struggle with inflation, rising food and energy costs, and a shift of work/life digital balance.

Each year we detail all the incredible ways our phones get more powerful and more impressive. Yet we still discuss these devices at a fairly low estimation of what a phone SHOULD be able to do. There’s some acknowledgement now that phones CAN be good for gaming (if there’s regularly a knee-jerk reaction to point out “mobile gaming BAD”), but there aren’t as many conversations happening about practical compute use.

Beyond a bigger benchmark score, how does someone USE that power in their phone? Continue reading “Losing Consumer Hearts and Minds: Watering Down POWER User Smartphones…”