Customer data is valuable, tracking trends and brands. It’s largely how users “pay” for services like Facebook.
Lately though, a number of services have started sharing perks with customers who volunteer to share info with brands and services. AT&T recently announced a partnership with Aquto to monetize this data gathering and offer their customers additional data for their plans.
Taking surveys, watching ads, or participating with product trials will net AT&T subscribers additional data for their monthly cap. It’s similar to the Google Rewards app which awards Google Play credit for taking surveys.
Users engage through a free app, and participating can reward customers up to an additional gigabyte of data per month.
This could be a novel way for AT&T to offer up a little “profit sharing” as Big Blue has struggled in the past with other data initiatives . You can read the full press release below.
Continue reading “AT&T Offers Data Perks for Taking Surveys”
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