As soon as Sprint cut prices and added data to their Family Shared Data Plans, T-Mobile countered with another snarky press release, and another market disrupting tactic.
Current T-Mo customers can “rescue” Former Sprint (or AT&T or Verizon) customers, and those folks will receive free data for one year.
“When we saw how Sprint’s dissing its own customers and dropping unlimited LTE plans for families, we knew we had an opportunity to help these people out,” said Mike Sievert, Chief Marketing Officer for T-Mobile. “Only a ‘carrier’ would be arrogant enough to make an offer limited only to new prospects, while forgetting their existing customers. The Un-carrier way is to give the best offers to your loyal customers – and that’s what we’re doing again today.”
Yikes. You really should read the whole press release below. It packs quite a bite.
Of course, Sprint countered again with their new cheaper Unlimited Plans (which don’t require people to refer their friends). I LOVES me a good old fashioned grudge match.
Continue reading “T-Mobile Offers Free Data for a Year to Former Sprint Customers”




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