We seem to be in the middle of a carrier price war.
After landing a new CEO, Sprint has been focused on appropriate pricing, after admitting their network can’t quite compete toe to toe with VZW or AT&T. The first step was offering up a new Family Shared Data plan which undercuts the big carriers.
Now they have T-Mobile in their sites with a new unlimited data plan. At $60 a month per line, it’s $20 a month cheaper than T-Mo’s unlimited offering.
“People know Sprint for Unlimited,” said Marcelo Claure, Sprint CEO. “We have long been the leader in offering customers unlimited data and that leadership continues today with our new $60 unlimited plan. Unlimited talk, text and data for $60 is the best unlimited postpaid plan available. And, we’ve listened to our loyal customers; we’re making the Sprint $60 Unlimited Plan available to both new and existing customers.”
The beauty of this announcement is how it catches T-Mobile by surprise. John Legre snarkily announced a new “Free Data” promotion meant to upset Sprint’s Shared Data Plans. Sprint’s move here goes completely un-addressed. Looks like Sprint’s new CEO Marcelo Claure is already making moves to change the perception of the company.
…customers can save $120 over two years versus T-Mobile’s promotional price…and they don’t have to jump through T-Mobile’s hoops and recruit their friends.
While Big Blue and Big Red duke it out in the major leagues, Lil’ Yellow and Lil’ Magenta are getting scrappy.
Full Sprint PR below.
Continue reading “Sprint Slashes Prices on Unlimited Plans to $60 a Month”



Fiber roll outs are starting to spread!
