Let’s be frank. If I hadn’t put “Apple” in the post title, would you have clicked on it?
The reason this article is going to focus on Apple, they are the highest profile company pushing these kinds of manufacturing decisions. If you’re a fan of Apple hardware, I’m sure there will be an inclination towards defending your brand.
“Other companies are doing things like this too.”
Other companies should be criticized too.
Though, we should acknowledge that many of these companies wouldn’t be following this path without Apple. AirPods show how profitable it is to make expensive headphones as disposable as possible. Apple stands to take the lion share of the profits with this tactic. It’s my belief we should start with the largest companies, and THEN work down to smaller players copying Apple.
We should “punch up” with our criticisms. Apple is currently the king of this e-waste hill. We’ll start with them. Continue reading “Apple: Premium e-Waste and Normalizing Disposability”