Let’s not try and pretend the “Emperor” is wearing any clothes. Samsung is not inspiring consumer to spend more on smartphones.
From the Galaxy S10 to the S21, sales of premium Galaxy phones have fallen sharply. At the same time Apple increased sales of more expensive iPhones significantly.
The Average Selling Price of a Samsung phone in 2021 was around $270. The ASP of an Apple smartphone was over $800.
A recent list of the top selling phones in 2021 listed only one Samsung device, the Galaxy A12. The A12 starts at $179.99. The top selling phone of last year was the iPhone 12, which had a starting price of $799.
For fans of expensive phones, there is no metric by which we would judge this as success. Overwhelmingly, it would seem that when consumers have the means to buy more expensive phones, they opt for an iPhone.
Samsung significantly outspends almost every other company in marketing (currently trailing Amazon and Proctor and Gamble), but that doesn’t seem to be winning the hearts and minds of consumers. Lopsided coverage of expensive Samsung products on YouTube isn’t making up the difference.
Is Premium Android doomed? Continue reading “How Can We Save Premium Android Phones When Samsung Can’t Get It Done?”
