Let's Talk Tech
I’m on a quest to stay connected, but I want to handle my phone less. Where I was somewhat disappointed with recent changes to iOS, I was hoping the Apple Watch would deliver more organic interactions. Did it live up to my expectations? Of course it did!
But that price tag though…
Let’s take a look! Continue reading “Apple Watch Series 4 LONG Term Review: The cure for the common iPhone…”
Today I have for you my review of the Apple Watch Series 3 after using it for over 2 weeks with the iPhone 8 Plus. I am very surprised how the watch performed on a daily basis and how the battery lasted over 2 days on regular usage.
Hope you enjoy the video.
Continue reading “Apple Watch Series 3 Review (The Things I liked And Did Not Like) – TK Bay”
Apple dropped the bomb on a ton of new products during their yearly keynote!
Apple Watch Updates
Apple Watch will be getting updates for richer notifications, and a new view controlled via the crown to scan through your day called “Third Party Complications.
Future 3rd party apps coming to the Watch, Facebook Messenger will be bringing chat features, and Go Pro will enable live video streaming from their cameras straight to the watch screen to use a wrist mounted screen as the viewfinder.
We’ll also see more focus on health care apps and fitness tracking. The new Watch OS will provide better tools for the hardware for tracking vitals, and sending health data to physicians.
Lastly new watch bodies and bands are coming. Gold and Rose Gold Apple Watch Sport in aluminum will join new bands for the same price as the current Sport. There will also be a new Product Red Stainless model where a portion of all sales will go towards fighting HIV/AIDS.
All new Apple Watch models will start shipping today. The Apple Watch OS2 update will be coming September 16.
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New iPad
Continue reading “Apple Unveils the iPhone 6S, iPad Pro, and Apple Watch Updates at Special Event”
The “Tech as Fashion” wars are heating up. Now that Apple has finally released all their details on the Apple Watch, and started advertising it on TV, now other companies are cutting TV ads to compete. Why Google would have waited for Apple to start broadcasting ads I’ll never understand, when Android Wear had a solid head start in the market, but I digress…
Anywho, now that the two companies are duking it out on TV, who do you think has the better ad? Apple went with their classic “Simple and show some functionality” approach, while Google played into the more recent feel good slate of ads, like their Animal Friends, with some colorful dance moves. One team’s ad is all about focus, the other all about diversity.
Which company did the better job introducing the world to their smartwatch? Drop us a comment below!
Google:
Apple:
I recorded a video earlier this week in response to Apple’s MacBook and Apple Watch announcements, where I washed my hands of the tech angst many of us gadget geeks face when discussing Cupertino. Many of us who are now the most critical of the company, were at one time the most passionate advocates of the brand. I myself was an Apple product specialist for a company that sold systems and maintenance contracts to Department of Energy research facilities. The general thesis of my video focused on the realization and acceptance of the fact that Apple is not (and some would argue hasn’t been for some time) a tech company, but is now a full-fledged fashion and lifestyle brand.
Scanning through Apple’s site and ads, we see a company showcasing design in much the same way that a jewelry website would show off luxury, premium offerings. Sure, there’s a tab you can click on to get a full listing of hardware specs, but it’s neatly tucked to the side, while large banners talk about “Reinventing the Laptop”, or how Apple Watch is their “Most Personal Device” yet. Marketing intangibles, statements designed to make you feel good, appeal to you emotionally, but which aren’t quantifiable or verifiable.
While Apple has often been accused of recycling their designs, the tick-tock update schedule of the iPhone is a perfect example, the company has learned an incredibly important strategy from the retail arena. While iProducts rarely change much from year to year, the subtle design changes keep brand awareness high amongst the demographics of folks with money to burn.
When moving from the Black iPhone 5, to the “Space Grey” iPhone 5S for example, this was a clear visual signal that you had spent money recently to acquire the new phone, instead of slumming it with an old phone. A Silver MacBook likely wont stand out much in a coffee shop when surrounded by MacBook Airs, but a Gold MacBook gives up a ready signal that you are on the pulse. It just wouldn’t do to be seen with last season’s Apple gear. We can count on the next MacBook to be a modest iteration improvement to the internal technology, but we’ll likely focus more on a new design accent or a new color option. Continue reading “Apple, Fashion, and Perceived Exclusivity – Keeping Desire High for iProducts”