As we’ve seen another carrier struggle recently with unlimited video streaming, and the Net Neutrality implications of throttling or degrading performance for network stability, AT&T looks to be returning to a business model consumers will understand easily: Unlimited Data.
Of course there’s a small catch. Unlimited data plans will be offered as part of a bundled service with AT&T TV (formerly DirecTV).
Earlier this week, Big Blue took the wraps off of their new Unlimted plan for DirecTV, AT&T TV, or U-Verse TV subscribers. They’ll pay $100 a month for the first phone, additional phone lines will cost $40, and the fourth phone line will be free.
It’s an exciting move. Instead of cherry picking a handful of individual services or apps, a fully bundled AT&T customer will have few restrictions on streaming any content they desire. As of now, the only limit appears to be a vaguely worded footnote that at 22GB of usage in a month “reduced speeds may apply”. How that might be enforced is still unseen, but it’s a fairly healthy chunk of mobile data for folks looking to move up from plan that often start users off around 10GB per month.
You can read the full AT&T press release below.
Continue reading “AT&T Revives Unlimited Data for AT&T TV Subscribers”
Customer data is valuable, tracking trends and brands. It’s largely how users “pay” for services like Facebook.
