I’m a big fan of the It Can Wait campaign, which works to reduce the number of traffic injuries and fatalities by educating people on the dangers of distracted driving.
One key problem with their messaging however, has been the focus on “texting while driving”. As we now live most of our lives out of our phones. For many of us, the phrase “distracted driving” has been far more important, as there seems to be little functional difference in preoccupying a driver with a text over a Tweet, Facebook message, IM, email, or any other notification and interaction.
Happily It Can Wait is now moving their conversation to smartphone use of any kind. It’s a vitally important conversation for folks to have, as we move towards a world with more data enabled services, and we’re still a ways off from self-driving cars being the norm…
You can hit the video and press release below, or head to ItCanWait.com for more info and studies on distracted driving.
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