What we do know, is Dr. Dre and Mr. Iovine are looking to seriously expand the reach of the Beats brand to include more pro gear, speaker systems, in-car audio, and more consumer electronics. Maybe we could see Beats branding on other phones, tablets, and tech like we did back during their HP partnership.
What we don’t know, is why the pair of producers parted ways with HTC. We can speculate that the Beats brand is becoming a vanguard for a new crop of consumer designer audio, developing consumer mind share that rivals companies like Bose. Unfortunately HTC hasn’t been able to boost its own image in the world of smartphones. While delivering critically acclaimed handsets, they still haven’t cracked the consumer nut yet, with sales of their flagship and mid-range phone lagging.
HTC announced the sale should be finished by end of year, and that Beats will still be a valued partner, but we don’t know what this new relationship will resemble. While Beats is a popular brand, HTC has partnered with other audio companies in the past, like Dolby for the HTC Surround.
(via NASDAQ.com, pic via Billboard)