ESRB – SomeGadgetGuy

Mobile gaming is often derided as “casual” gaming by console and PC gamers, but we’ve witnessed a turn in smartphone and tablet gaming, introducing sophisticated game mechanics and console quality graphics. In this age, it’s also far more likely that a kid’s first gaming experience likely won’t be on a dedicated gaming machine, but on a parent’s multipurpose phone or tablet.

In a move which further legitimizes this market, Google has announced they will be using ESRB ratings for the titles available on Google Play, to better help inform parents about what content they and their children are consuming. It’s not particularly difficult to find very mature content, and while there are age restrictions built into Google’s app store, it can sometimes take a bit of digging to find information on age appropriate material and game content. A zombie game, for instance, might feature cute cartoon walkers or rotting-flesh nightmare-inducing gore.

Using the same tags that console and PC games require is excellent for consistency, and should aid consumers in making purchasing decisions. You can read the ESRB’s full press announcement below.

Continue reading “Google Play to Use ESRB Ratings for Smartphone and Tablet Games”

Let’s get something straight. Laws don’t change behavior. Only society can change behavior.

We have laws against texting while driving, and while cops can write citations for things like Google Glass (which seems counter-productive), people will still do dumb things like watch movies on their tablets while operating motor vehicles. As a society we need to make behaviors unfashionable. We’ve made smoking in public areas unfashionable. We’ve made drunk driving extremely unfashionable.

There are laws which prevent retailers from selling adult media to minors, but it’s still up to parents to police what their children consume. Keeping parents engaged and informed is critical to this conversation, no small task in light of the overwhelming amount of media to be aware of.

We need to get over the stigma that “vidya gamez ar fer kidz”. The average age of a gamer is 30, and it’s likely that almost as many people over the age of 30 play games as under the age of 30. The medium has grown up with the Atari generation, and now the content produced reflects far more mature tastes than many non-gamers might expect. As with feature films and TV, the Entertainment Software Rating Board publishes ratings that parents can use a starting point in making decisions on what titles they might purchase for their children.

This short PSA is a good starting point for people wanting more info on what those ratings mean.

And I don’t mean for this to be a condemnation of parents who might decide their child is mature enough to handle a game’s content. What we need to move towards as a community, to protect our properties from external censorship, is encouraging more informed discussion on content. Helping parents find tools which easily inform their purchasing decisions. Helping them to become a more active part of their child’s video gaming experience.

As I’m sure that games and consoles will be hot gifts this holiday season, let’s make sure we’re shopping smart. For more info please check out: http://www.esrb.org/