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Sales figures are in, and the Galaxy S21 is selling poorly. Expectations were high on this line of phones, but even with price drops, Samsung’s premium offerings are failing to impress consumers.
Galaxy S21 sales are down about 20% over last year’s S20, and SIGNIFICANTLY lower than the S10 from two years ago. We’re seeing roughly a 45% drop from the S10, which has to be concerning for Samsung. That two-year period is often prime for consumers looking to upgrade.
There are obviously numerous issues facing technology manufacturers right now. We’re still in the middle of a global pandemic. Component shortages are affecting distribution. Consumers are wisely budgeting more conservatively for big purchases like electronics.
However, if the Galaxy S line is supposed to be a premium tier, where purchases are often as emotional as they are practical, Samsung’s 2021 phones aren’t inspiring consumers to part with their cash. Continue reading “Where we can finally admit the Samsung Galaxy S21 is just a dog?”