We’ve been watching this sale unfold over the last several weeks, as Google/Youtube initially pushed forward with an offer, and now Amazon has swooped in to seal the deal. Twitch will be under the Amazon umbrella of services by end of year.
Twitch is a relatively young, but insanely popular video game broadcasting service, where people can share game play and host video game content. As it was starting to struggle under the weight of its own popularity, it made sense that it would eventually get swallowed up by a larger entity. Youtube seemed likely, as it already pushes a mind boggling amount of video every day, but Amazon’s cloud services and servers should also be a huge shot in the arm for Twitch’s stability as a platform.
What should be interesting to watch is the continued battle over Copyright. Recently Youtube started muting videos of game play over music rights issues. Twitch also recently implemented a music ID scan which can mute portions of a broadcast if it detects Copyrighted audio, and whether Twitch sold to Google or Amazon, the deal probably depended in part on their plans to enforce Copyright. As Amazon is an incredibly popular media distribution service, yet they didn’t have a Youtube-like service constantly in lawyer’s sights, moving forward many gamers will be watching to see if Amazon’s approach is stricter than Google’s might have been.
You can read Amazon’s full PR below.
Continue reading “Amazon To Buy Twitch for $970 Million”
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