It sounded like a joke at first. Google built a template that allowed users to cut out a cardboard headset which turned their phone into a Virtual Reality display.
What started off as a proof of concept for VR applications on mobile devices, has exploded as it’s one of the easiest and most cost effective ways to try out VR content. App developers are paying attention as there’s a growing list of services being developed for VR with Google Cardboard in mind. While you can create your own headset using Google’s template, there are also a number of companies building pre-assembled headsets out of cardboard or plastic. Even the Viewmaster will be returning this Fall as a Cardboard inspired VR experience.
With a growing community, it would only make sense that Google would continue investing in this project, and they’ve now announced a “Works With Cardboard” program for better hardware and software compatibility moving forward.
Developers will receive better tools for migrating existing apps and services into a VR environment, Manufacturers will get a new tool which helps customers automatically configure the app for different hardware builds, and consumers will have access to a better organized app store experience.
It’s a very positive development to see Google taking this sector seriously, as VR is primed to be a hot industry as Oculus, Razer, Samsung, and HTC are all moving to get solutions into consumer’s hands. Google is betting on your first taste of VR coming from the (Android) phone you already own.
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We’ve seen a few companies build out variations on Google’s “inexpensive” solution for using a phone as a VR screen.