We’re looking at an analyst report, so it goes without saying that these numbers should be taken with a fairly large rock of salt. That said, this report reinforces a handful of other sales reports and anecdotal examinations of the mobile market. Manufacturers go to great lengths to hide actual sales data these days. Shareholders don’t seem much interested in facts, as much as they are the perception of the brand, but that doesn’t mean we shouldn’t dig a little deeper.

Flurry Analytics published a report on device activations in North America over the month of December, focusing on the lead up to Christmas day, and how those activations changed from Christmas to New Years.

Out of all the individual brands sold in this region, it’s not too surprising that Apple topped the charts. Overall, Android outsold iOS, but only one company makes iPhones. Apple significantly outsold every other phone manufacturer this year.

What is surprising is the breakdown on the most popular iPhones activated over the holidays. Continue reading “Cheap Phones Won Christmas 2019 -or- Consumer Don’t Listen to Tech Reviewers”