I’ve said it before. I’ll say it again.
The fastest way to improve an industry’s service or pricing is to introduce more competition. For the broadband industry, we’ve been watching traditional cable and DSL providers scramble to improve their offerings in areas where Google or publicly funded efforts are rolling out fiber to home internet.
AT&T has announced plans to match Google’s price and performance in areas around Kansas City. Gigabit broadband will cost $70, and combined with a basic TV package will increase that rate to $120.
It’s interesting to note that AT&T will also be courting businesses as Google currently only offers their fiber solution to residential areas. AT&T is already operating their “Gigapower” version of U-Verse in Austin, and there has been talk of expanding to more areas around the country this year. Moving to Kansas City is a clear shot at the area Google started their fiber roll out.
With Google announcing more cities on their list for gigabit internet, it would seem the broadband market might be heating up a bit, especially as cable providers like Time Warner and Comcast seem ill-equipped to offer competitive speeds and pricing compared to fiber providers.
You can read AT&T’s full press release below.
Continue reading “AT&T to Match Google Fiber Speeds and Pricing in Kansas City”
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I’ve already written a cranky editorial about how frustrating it’s been to watch Google and the Carriers repeatedly shoot themselves in the foot over mobile NFC payments. Thankfully, with Google buying out Softcard, we can maybe see some more progress in the retail arena.
