The main takeaway, which became resoundingly clear over the last 48 hours?
Marketing works.
Tuesday we all sat through a round up of new product announcements from Apple, with the stock boiler plates of innovation and improvement. The most amazing products yet created. The most powerful products on the market. We were shown this year’s collection of bar graphs touting the huge lead Apple hardware enjoys over the competition.
Revealing “pro” versions of the iPhone, Apple leaned heavily into video creation to showcase the new cameras and the new A13 chipset.
The iPhone 11 Pro is so powerful you can make movies on it! Just don’t pay attention to the multi-million-dollar sound-stage, and the hundreds of thousands of dollars spent on equipment, lighting, and the talented team of filmmakers behind the phone, but I digress…
It’s those bar graphs though. Since the PowerMac days, Apple has had a love affair with simplistic, unlabeled bar graphs. We’ve seen them through so many keynotes over the last decade, that we just take them for granted. It’s just common knowledge that iPhones are more powerful than Androids.
But what happens when we test Apple’s performance claims against their video production claims?
iOS fans on Twitter get REAL flustered… Continue reading “Sorry Apple, iPhones aren’t for pro video! -OR- What I learned arguing with people on Twitter!”
