A gadget’s name is important. Branding takes time to establish, and it serves as a shortcut for consumers. A potential customer doesn’t need to analyze every aspect of the gadget. If they liked SmartyPhone5, when it’s time to upgrade, they’ll probably like SmartyPhone7.
When a company changes their naming, or pivots from that strategy, it can cause confusion. Confusion in this market is often bad for sales. We should always be concerned about how a company presents a product.
At the same time, tech enthusiasts should also be a bit savvier than the “average consumers” we’re all so interested in protecting. Continue reading “What’s in a name? The Pixel 5 is NOT an upgrade over the Pixel 4?”