If any group should be nervous about the implications of an internet “Fast Lane”, major league sports should be at the top of that list.
As more and more consumers are diversifying their media consumption, one of the few areas you can count on to get viewers watching in real-time, with ads, are sports games. ESPN Scored a hit this summer streaming the World Cup over their mobile app, and Major League Baseball has been improving their MLB.tv service.
Of course streaming live HD video takes some bandwidth, and that means MLB would also need to negotiate a separate deal with ISP’s to “guarantee” a fast enough service for their subscribers. It’s entirely likely those additional costs would eventually be passed down to consumers.