The carrier wars are already heating up for 2014. After failing to acquire T-Mobile, and being forced to dump cash into their coffers, looks like AT&T is getting a little tired of competing against their own money.
Taking a direct shot at Lil’ Magenta, AT&T announced today that T-Mo customers switching to AT&T, and trading in their old phones, would receive up to a $450 credit per line on their accounts. The credit is designed to ease the sting of paying a termination fee for those increasingly few on contract, or to offset the cost of a new phone or tablet.
This looks like an early warning shot from AT&T, as we’ve been hearing rumors of T-Mobile offering a similar “Switch to us” credit. Maybe AT&T got tired of T-Mo beating them to the punch on things like faster phone upgrades, and “zero down” phone subsidies.
It’s fun when companies get frisky. Full PR after the jump.
Continue reading “AT&T Offers $450 to T-Mobile Customers Looking to Switch”
