A bit techie, but stick with me.
We’re watching a smartphone revolution happen. It’s a little quiet now, but it’ll heat up very quickly. The exciting growth sector next year wont be in premier and high end phones. It’ll be in emerging and developing markets. We’ve seen hints of this with the popularity of the Nokia Lumia 520 and Moto G. Now Qualcomm is pushing forward with a new chipset designed to improve the mobile data experience for low-cost smartphones.
The Snapdragon 410 chipset is a 64-bit quadcore with integrated world mode LTE. We’re struggling to crawl out of the “chicken or egg” problem of delivering faster bandwidth to emerging markets. If they don’t have devices to support LTE, why build out the network? If there’s no network, why include expensive radios? The 410 aims to solve part of this problem by including LTE in a package which is designed for phones around the $150 off-contract price point. That’s Lumia 520 and Moto G territory.
The 64-bit addition could be interesting as well. Apple struck first, and we can take that as a clue or a cue that they might start merging the iOS and OSX ecosystems. We know Microsoft is working towards that with a planned release of “Threshold” in 2015, bringing Windows Phone and Windows 8 together. Qualcomm is now offering up hardware which might better facilitate that kind of software integration. Imagine Windows Phones, which can offer a robust computing environment like Windows RT for $200 or less powered by LTE data. Remarkable.
Read the full PR after the jump.
Continue reading “Qualcomm announces 64-Bit Snapdragon 410 chipset with World Mode 4G LTE”
