I’m not sure what Amazon could have done to be honest. Even if they had been substantially more proactive, putting people on the ground, building a grass roots fan base, courting influencers and creating evangelists, instead of the top-down marketing and outreach they decided on, it still might not have meant success for their first phone outing.
Launching a new phone in this market is a near guaranteed failure. While Amazon has found quite a bit of success with their Kindle series, tablets are companion devices. Second screens. Phones are mission critical communication devices for most folks. That makes consumers far more conservative. We’re a lot less likely to take a risk with a phone. Continue reading “Amazon Writes Off $170 Million During Earnings Call Following Weak Fire Phone Sales”