Before I dive into this, I need to make it clear that I don’t hate Apple. I used to be an Apple product specialist working a JIT contract for DOE facilities in New Mexico. This was during the dual socket days of the PowerMac G5. It was a glorious machine, and I used to adore Apple. As Apple walked away from markets and product lines that I cared about, that adoration became a loving competition. The recent glory days of the company provided me a terrific nemesis as I moved over to Windows 7 computers and Android Phones.
Following Tuesday’s unveiling of the iPhone 5C & 5S, I came to an unsettling realization: I’m worried about Apple.
See, my world as a tech enthusiast and writer just doesn’t make sense without a powerful Apple, and the company which was on display during this last keynote was anything but powerful. Continue reading “Apple’s Crisis of Confidence: Consumer Perception and Stock Market Response”